The Social Islami Bank Limited (SIBL) has started a new operation of opening ‘e-Account’ through its mobile app SIBL NOW, for people to open SIBL bank accounts from anywhere, anytime. To launch and publicize their new product, SIBL joined forces with Spellbound Leo Burnett to develop a TVC.
The planning, execution and delivery were all carried out by Spellbound Leo Burnett. Since the main purpose of the product was to ensure any individual can open an account from anywhere and anytime, we came up with a character called “Mr. Friday”, and used a humorous approach in ensuring we reach the desired objective. Watch and see the story unfold.
Associate Creative Director: Md. Shafiul Azam
Account Director: Shah Hasibur Rahman
Account Manager: Md. Rashedul Islam Raju
DOP: LC Rafiq
Producer : Sejan Ahamed
Executive Producer: Emon Shai
Art Director: Riad
Music Director : Naved Parvez
Director: Bashar Khirul Kabbo & Farid Ahmed
Production: Cineasta Films