Upholding the spirit of sacrifice and charity on the holy occasion of Eid-Ul-Adha, Lotto and Spellbound brought to the audience an OVC campaign which tells the tale of a person, who was a homeless kid once , but did not forget his root even after reaching the pinnacle of success. The message of this campaign was- love has the incredible power of changing lives.
This campaign got a huge positive response from the audience. Certainly this campaign left a lasting mark in audiences’ hearts. In this work Spellbound attempted to convey the message of human brand purpose; the purpose which has some positive impact in human life. Our client Lotto also believes in welfare of community, which resulted in such a wonderful work. Indeed, it was quite an inspiration for them to spread love too as their favorite brand did.
