This is the first ever  big scale  campaign of Lafarge here in Bangladesh.
The overall objective was to create a new buzz in ATL, BTL communications after a long line media absence.

Without dreaming nothing can be achieved. The doers are always the achievers. Lafarge is  something which can  give  all the people  related with cement industry the courage to do more and to dream large .

The campaign  title was `Dream Large’.
A series of press ad  were published in  the  most frequently published Newspaper.