This is the first ever big scale campaign of Lafarge here in Bangladesh.
The overall objective was to create a new buzz in ATL, BTL communications after a long line media absence.
Without dreaming nothing can be achieved. The doers are always the achievers. Lafarge is something which can give all the people related with cement industry the courage to do more and to dream large .
The campaign title was `Dream Large’.
A series of press ad were published in the most frequently published Newspaper.