Dhaka Bank is celebrating it’s 21 years of journey in the current year 2016. The brief was to create a master campaign with the inner strength of the bank and to create a brand identity and persuasive image.
The Dhaka bank’s slogan is `Banking with excellence’.
Dhaka Bank still focuses on its journey
and business, celebrated 21st anniversary with pride and jubilation; and certainly with a new vision of delivering excellence and inclusive banking.
On this background,
The campaign’s title was ‘21 Years of Energy, Experience & Excellence.
ATL, BTL campaigns were done very successfully in several print, billboard, Audio-visual Media.