Spellbound Leo Burnett has taken a number of initiatives to inspire the youth of the country to building a drug-free Bangladesh for a long time. As a part of this initiative, with “lead the spirit” of Bangabandhu, Spellbound Leo Burnett undertook a plan to organize a sports championship for the university students of the country. To implement this initiative, Spellbound Leo Burnett went to the Ministry of Youth and Sports. In course of time, with concept of Spellbound, Ministry of Youth and Sports of People’s Republic of Bangladesh is going to be organized “Bangabandhu
Inter-University sports Champs 2019”.
Inspired by the ideology and the spirit of the greatest Bengali of all time and the father of the nation, Bangabandhu Sheikh Mujibur Rahman, “Bangabandhu Inter-University sports Champs 2019” is going to be organized with the theme “Let’s build a drug-free Bangladesh in cognition of Bangabandhu” in participation with all public and private universities of the country. This, first ever university level month-long championship will be started with a grand opening ceremony at the Bangabandhu National Stadium, almost 3,500 students from 70 universities are going to participate in the inaugural campaign consisting of 10 major events (Football, Cricket, Swimming, Athletics, Table Tennis, Basketball, Volleyball, Handball, Cycling and Badminton).
By upholding “Creativity has the power to transform human behavior”, Spellbound Leo Burnett has been working continuously with this type of youth engaging program.